The challenge
Pioneer sells an outdoor Wi-Fi add-on that extends the signal hundreds of feet past the house. The product is easy to explain but easy to shrug off, since most people don't picture themselves needing internet in the backyard until they see what they're missing.

The solution
Every execution runs as a diptych, inside on one side and outside on the other. Same task, same connection, better spot.  I came up with the concept and did the design work (except for the third piece, which was executed by my creative director.)