The challenge
Hyperwerx is an R&D facility showcasing AI technologies for government and defense applications. We needed to position it as an innovative arm of its parent company, and one that operates outside normal corporate constraints to do radical work. The facility needed to read as energetic and fast-moving: a place where AI comes to life.

The solution
We used bold typographic lockups to deliver the technology messaging in a graphic style that feels experimental rather than corporate, with dynamic design pulled from aerospace and defense visual language. I designed these ads and wrote copy in collaboration with my creative director.