The challenge
SparkCognition Government Systems sold AI to defense and national security customers. The brand had to look serious enough for that audience and still make clear the technology was ahead of what they were using.

The solution
A system built from the product's own interface, with data readouts, asset callouts abstracted into a graphic language that runs across photography of ships, aircraft, and armor. It shows what the software does without diagramming it. Dark palettes with restrained gold and steel accents keep the whole thing defense-appropriate rather than consumer tech. I designed the identity and its applications.