The challenge
SGS needed print work that got specific. The software predicts equipment failure on individual military assets, aircraft, ships, ground vehicles, and that only lands if the audience sees their own hardware in the ad rather than a generic promise about AI.

The solution
Build each ad around a single asset and let the headline do its work directly on the image. The type is set into the photography instead of sitting beside it, so the message and the machine arrive together. I designed the ads and wrote the copy.