The challenge
SparkCognition's AI is used across industries that have nothing to do with each other, from military readiness and bottling plants to oil rigs and the stock market. Most companies with that kind of range just claim it outright. We needed a way to drive home that claim in a memorable way. 

The solution
Every ad puts two unrelated industries together and merges them into one image. The headline sets up the pairing and the visual makes it work, so the range of SparkCognition's AI comes across without anyone having to say it. I concepted the campaign, wrote it, and designed it in collaboration with my creative director.